Last week I happened to catch a rerun of the show The Middle. In it, the mom (Frankie Heck) played by Patricia Heaton goes back to work at her old car sales job for a single day in order to collect some back pay.
A customer walks in and asks about a car. She tells him she isn’t going to do the “car sales dance” with him because she has no dog in this fight. He can buy the car or not buy the car. She’ll answer his questions but she is definitely not stressing herself out to make him buy the car.
Naturally he buys the car. And she has two more sales that day.
I LOVED the episode because its so beautifully illustrated the energy of non-attachment. Non-attachment is the key to sales success.
When you are attached to a sale, when you feel you have to make someone buy something , it feels hard. It feels icky. And it usually isn’t very effective.
We are all energetic beings, who want to relate to each other not force each other to do things.
You are heart-centered entrepreneur, which means your primary goal in life is to make this world a better place. To help people. Its definitely not to force them to do something against their will.
So, if you’d like to increase your sales take a page out of Frankie Heck’s book. Before you get into a sales conversation say to yourself “I’ve got no dog in this fight.” If you do suddenly three things will happen.
- You will stop selling and start being of service
- You will start to really love sales
- You will make A LOT more money!
WooHoo – now get on out there! You got no dog in this fight!