I just hung up the phone with an entrepreneur who is still in the early stages of developing her business. She was asking for advice on whether she
should invest in a particular type of certification for her business.
During the course of our conversation she told me (speaking in almost a whisper) that she isn’t making even close to six figures. She’s hoping this certification will position her better with her target audience.
I shared with her three pieces of information I wish someone had told me early on. It would have made my journey easier and my bank account happier If I had known…
Making six figures is not normal in the first year of business. 99.9% of successful entrepreneurs made very little money their first few years in business. I made $2000 my first year. That number grew because I learned…
You need more sales calls not more certifications. Your business bottom line (aka money) grows when you have sales conversations. As in… you speak with someone LIVE and talk about their needs, wants and desires and if you have a solution that meets their needs, wants or desires you tell them about it. Then you ask them to pay you.
Certifications, trainings and skill-building are great! I love learning and you should to! But these do not magically make sales appear. Before you buy your next course or sign up for your master level certification in the thing you are already a master in please ask yourself “Will this really help me make more money or am I hoping that by doing this I will be able to avoid asking people to pay me money?” If it’s the latter, please forgo this investment for now. But don’t forgo all investment…
Invest in people who can actually help you learn how to make money. When growing a business, especially a service-based business with low overhead, it is easy to get distracted by people who market things that sound really fun and juicy like retreats, certifications and transformational experiences. They will leave you feeling like you need this NOW! That means they are good at marketing not that you actually need it NOW! Until you have the revenue you want in your business focus on investing in books, products and people that can help you make more money (NOW!)
In my next blog I’ll share more about how to figure out who those people are but for right now please… STEP AWAY FROM THE CERTIFICATION! (I say this because I love you.)
P.S. Remind me to show you my collection of certifications one day!
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