Last week I fell in love with the campaign Newlywed and Broke. Last week I had the pleasure of interviewing Reko Moreno and Kathryn Castaneda the two people responsible for this campaign and I couldn’t wait to share all the juicy advice they offer crowdfunder-to-be!
Reko and Kat epitomize exactly what I love about crowdfunding – it has leveled the playing field for the good guys. If you care about what you do and you are good people you can succeed at crowdfunding.
I had originally planned to air the interview during a tele-event I’m holding in the fall to showcase amazing campaigns and the crowdfunders behind them. Reko and Kat will be part of that series, but it didn’t seem fair to keep all the great advice they shared all to myself. So, here are my top favorite tips they offered:
1. Invest in your pitch video – both with time and money. A good video can transform the trajectory of not only your campaign but your project. (Listen to the full interview to see what tv star signed on to be a part of their pilot!)
2. Do a mental download of everyone you know and continue to follow with anyone who has committed to funding you.
3. Get creative with your perks – No one wants a t-shirt. People want an experience – give them an experience.
Want more? Listen to the full interview here: http://attendthisevent.com/?eventid=44822388. It is chock full of useful information for you, a crowdfunder-to-be!
And be sure to check out their campaign on Indiegogo here: http://www.newlywedandbroke.com. Notice how their video hits hard on the TLC factor, their perks immediately draw you in and they are just plain likeable.
And if you are planning your own campaign you will absolutely want to contribute to Kat and Reko and leave them a note in the comments section cheering them on. They told me they will personally support anyone who supports them. (Crowdfunding Karma rocks!)
What is the best tip you’ve ever heard about crowdfunding? Tell us in the comments below!