Patty is talking with Lou Bortone, a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.
Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.
Lou exemplifies what it means to have a growth mindset.
He shares how he was a “closet-woo” person early on, and now he is very comfortable with the woo aspect of life, including receiving.
Lou recently reached out to Patty when things were not working for him. His instinct was to do more so when Patty said to take a month away, he was skeptical, but he did it anyway. He went to a cabin in the woods with no internet or phone. He took notebooks for journaling and gave himself some space.
How did it go? Lou says, “life changing!”
Lou’s advice for those who aren’t sure about things like talking to your guides is to trust the process. It’s the best way to open yourself up to possibilities. He calls it a conspiracy of goodness.
He also shares that you have to be willing to be seen, to step into your power. He shares how embracing the process is a great approach for growing your confidence on video.
His advice is to not die with your story (or music or art or ideas) inside you. You can shift your relationship with video and be present for those you want to serve.
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0:00
Nothing’s working. The things that worked a few months ago didn’t work. I’m losing my mind. I’m losing money, nothing’s working. And you said, Well, why don’t you just shut everything down for a little while? And I was like, Are you nuts? Because my whole thing is like, oh, you know, if it’s not working, work harder, work faster, work more. And you are basically saying, you know, just go offline, shut down, do go do what I guess now is called the digital detox. And if it was anybody that you’re saying it, I would have said you’re nuts but I actually did that. And it was life changing.
0:35
Welcome to the space for magic podcast, where people who are led by their hearts come to learn the secrets to receiving all the gifts the universe has for us. I’m your host, Patty Lennon. I’m an ex type a corporate banker turned intuitive coach, using a blend of common sense brain science and just a dash of magic. I’m here to help you create abundance in every area of your life, and business. Welcome.
1:07
Hey, everyone, welcome to this episode of the space for magic podcast. My guest today is someone that if you have read make space for magic you probably already know and might be very curious about because he played a featured role in the book. And his story has been one that I have held close to my heart, not just because he is a good friend of mine, but just because his journey of opening to all of this Woo, crazy shit, probably as he would describe has been completely awesome. So I will give you his professional background first. Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. And I can attest to that before Lou and I became friends I think we met at a live event years ago, when I first broke into like the digital space and was asking people like for resources and people to watch that could teach and that I can learn from Lou is at the top of everyone’s list. To this day. The video kit that I use, or the lighting kit I use came from his like cheat sheet. Up until a year ago I was using the mic he recommended to me I mean, everything that got me started on video came from Lou he is a master of not just teaching it and exemplifying it but really translating it for the every person. And I think that that’s his really his gift. Before he was in this space. He spent 20 years as a marketing executive in the television and entertainment industries, including stints at as national promotion manager for E Entertainment Television and Senior Vice President of Marketing for Fox family worldwide in Los Angeles. Lou is a popular speaker, author and ghost writer of six business books, Lou, I didn’t know that you were a ghostwriter. Okay, we’re going to have to get into that. So I’m gonna leave the rest of his official bio to the side and just say that Lou, exemplifies to me what it looks like to have a true growth mindset to keep going through life, and really have structures and ideas that work for you. And then yet be willing to learn something new. So, Lou with that, my dear friend, welcome.
3:29
Thanks, Patty. Good to see you. And thank you for the lovely introduction. I mentioned before we came on the Bezos law which is like Murphy’s Law that it’s like basically as soon as we got to record anything, the dogs gonna lose their shit. And right on cue they did but hopefully you can’t hear them too much back to him
3:46
and Bezos because Amazon will deliver and that is why the dogs will I just wanted to loop the whole circle around people understood the whole law
3:54
I think they wait until like oh Lou’s online and doing something live let’s go deliver something and knock on the door so the dogs go nuts. I love that. Like Well, we
4:04
welcome we welcome your little munchkins to share their wisdom with us as well. So let me just start with I think it’s always interesting when someone has a level of success I mean for for people listening to you have a pretty interesting level of success in a world that most people find fascinating and kind of don’t understand it and really don’t know it and so what is it that made you leave, you know, kind of that big studio entertainment and go out on your own?
4:39
I don’t I may have had like a mini stroke and I wasn’t thinking straight or something like I’m you know, in the corner office on the 23rd floor overlooking the Pacific Ocean, you know, going in the corporate jet and all that like oh, I think I’ll go back to New Hampshire and work in radio again. You know, it’s like, probably temporary insanity but honestly because it was My kids by twins were two years old. And it was time for them to grow up around family and go back and be closer to my mom and dad as they were getting older. So I just kind of traded it in and decided to, you know, do something a little different.
5:14
I love that. Because I think, you know, it’s, it’s so interesting to bring up that and I want to ask you a question about that specifically. But before I do, I want to kind of couch it with some conversations I’ve been having, which is from people, you know, you and I are in the entrepreneur space. And if you’re listening, you don’t need to be in this space. But I just want to kind of give you some context that in the space that Lou and I kind of play in and where you’re constantly hearing messages from the digital marketing world. There’s this, this underlying conversation or hypnosis that, you know, the most important thing is how much money you make and your visibility and your prestige. And you would think that Hollywood or, you know, California entertainment maybe isn’t considered Hollywood, I don’t know, maybe I’m even using words that don’t relate to you, Lou. But for me, you know, big banks, the obsession with how much money I make, and my visibility of blah, blah, blah, for anyone, I think it’s so much worse in what we do, than in anything we left behind. What do you think
6:23
is, it’s almost like this bro culture of like, okay, the guy’s got to be standing next to his Maserati, with his mansion behind it 99% of the time, it’s all staged in the smoke and mirrors anyway, just like Hollywood is like, you know, so what, it’s a set, it’s window dressing.
6:39
It is and then and these are the conversations I’ve been having with, you know, people that have said to me, oh, you know, I feel like, because I’m going going to go back and do something that I used to do two or three years ago, that makes money to like, kind of, you know, cover cash flow needs or whatever. But somehow I’m, like, failing in some way or should be ashamed. And yet, the crazy thing is, because I’ve been on all sides of the financial spectrum I’ve talked about here, you know, I’ve been huge in debt, is that, yeah, the debt sucks, like big time. But there are some things that really are the foundation of happiness, and they are your relationships, they are your body’s ability to move itself around, like your health, you know, there’s just so many things that really on a daily basis, do actually affect how happy you are, and your kids growing up around family, I think is such, you know, it’s not one that I’m saying for you, if you’re listening, and you didn’t do this, then I’m criticizing you, but but I think that’s such a important decision you made. And yet, it’s not something that gets highlighted. And one, I just want to give you like, so much kudos for making a choice that was right for your family. But now I would say there was sort of like a tinge of maybe regret. And when you start to talk about it, so maybe talk about like, yeah, where do you it was, I
8:08
mean, it was a big trade off. And you know, me and I do not like cold weather. So living in Southern California was glorious, but at the end of the day, it’s like, I’m not gonna, you know, sacrifice my kids future or their, their chance to grow up around family just to live in nice weather and make a lot of money. So. So I mean, there’s always, you know, you always sort of second guessed, but looking back, it’s like, no, I wouldn’t change anything. I left it at just the right time. And having the kids go up in Southern New Hampshire, where we live was great. And they get to be around family, and I get to be around for the last, you know, 10 or so years of my parents life, which is, you know, you certainly can’t trade anything on that. So,
8:47
yeah, yeah. And for those of you who, you know, maybe aren’t, you don’t know, Leo, because you don’t have the same privilege I do when you’re around Lou Lou is just a very lovable person. So it’s just you’re just very grateful to be in his life. So I’m sure your family was also super grateful to get you back, especially your parents.
9:09
Yeah, it was great. It was that’s really the reason I came back was like, I was a little after 10 years in Hollywood land. I was a little homesick. And the timing was just right. So and like you say, it’s like, I look back now that my parents are gone, like I never would have traded those, you know, last few years for anything. So yeah, yeah.
9:28
So let’s talk a little bit about receiving and maybe more whoo side of the stuff that you and I have worked on in recent years. I mean, for the most part, our relationship, I’ve known you as a video expert. And that’s where the context of our relationship has been. But you’re kind enough to have the courage to join the receiving school when it first opened, and I often talk about you as being the most cynical person really that had come into it and not because you’re On as a whole cynical, but this is just not your shtick, right? So,
10:05
you know like I’m I’m Italian I grew up in, you know, sort of a tough town and had all this monster sort of semi upbringing and like, you know, the woowoo thing was about as far away from that as you could get from from, you know, growing up in Medford mass, the mob capital of New England. But I will say this, after I met you, like I had my kids making vision boards, so I was sort of like a closet, woo person, like, they were younger, I would have them make vision boards, and stuff like that. So but I wouldn’t, I certainly wouldn’t advertise it now. Kinda like, yes, we see take universe. Thank you.
10:41
So I want to talk about something that comes up a lot. And I think it’s something that a lot of people are resistant to, which is, you know, a big part of receiving is resting for most people, because we are such an a productivity addicted culture, that most people need to to slow down and stop to make space for the universe to sort of catch up to all of the asking they’ve done. And I don’t even know if it was in receiving school was just you and I talking. But I had put that out to you. And could you just share a little bit about what we’re doing?
11:18
Right, right around the time of receiving school. I got in touch with you because you are as I like to say my spiritual consigliere my go to person on all things, whoo, and spiritual. And I said, you know, Patty, I don’t know what’s going on. But nothing’s working. The things that worked a few months ago didn’t work. I’m losing my mind. I’m losing money, nothing’s working. And you said, Well, why don’t you just shut everything down for a little while I was like, Are you nuts? Because my whole thing is like, oh, you know, if it’s not working, work harder, work faster, work more. And you are basically saying, you know, just go offline, shut down. Do go do what I guess now. It’s called the digital detox. And if it was anybody that you saying it, I would have said you’re not, but I actually did that. And it was life changing.
12:06
And what do you think we’ll talk about what what was life changing for you?
12:10
What I did after you told me to shut everything down was I basically, I think you said a month and I may have taken two weeks. But I basically kind of went offline. And they have this thing called getaway dot house, which is like these little cabins in the woods outside big cities. So I went there. And the whole idea there was just a completely unplugged kind of get back to nature. I think the Japanese call it forest bathing. And just basically get away from all the day to day craziness. And I went up there with you know, a couple of loose leaf notebooks and a pen. And that’s pretty much all I had no iPhone, no internet, no nothing. And it was just oh my god. Patty was right. She’s crazy. But she was right. Yeah, she
12:55
is crazy. I mean, gosh, that’s like my husband says that on a regular basis is she’s crazy. But she’s right. Yeah. And y’all for you listening? Oh, my goodness, Lou had posted a picture of this, like tiny house that he was gonna be staying in. And I was like, dang, I don’t know if that can go either way. That’s what I’m thinking that could go either way. And it was the right way.
13:19
Exactly. So you know, you get off, you get away from the noise you get away from online, you get away from, you know, oh my god, I have to be popular on Facebook. And my thing didn’t get 30 likes and just basically, you know, it’s me and the outdoors and no online and no nothing. And it’s just a great way to totally basically reset. It’s like rebooting your system.
13:43
I love that. I love that. I always your story I tell many, many times. And so then fast forward, I want to say like probably a good solid year, year and a half. We were working together. And again, I don’t know if it was just that we were talking privately, or I think were you maybe it doesn’t really matter, but your grandfather came through, right? Oh, yeah. So talk about like, what that was like for you to like so it’s one thing to trust me by Okay, Patty, I need to rest it’s another thing to start to understand that you’re being guided by your grandfather from the other side of the veil.
14:29
And again, like you alluded to the fact that I was the poster child for cynicism and disbelief and you know, part of it again is you know, your when you grew up in New England, I think you’re cynical to begin with so so when you started talking about you know, your, your grandfather wants you to do this. So I see him I feel him. I went to ancestry.com actually did that and started to look into it a little bit. And I’m like, oh my god, this is like he is like my guide my spirit. I mean, he arrived in America on On my birthday, march 14 19, oh, something and I named after him and like, I just it just didn’t occur to me that that was like the oh my god, this is the this is the link back to my roots back to my soul back to my homeland, so to speak in Italy. So it was amazing when you know, when you sort of opened me up to that a lot of very interesting and cool things started happening.
15:23
What I love is that first of all, you don’t have to actually talk to an ancestor, like, you know, have a very tangible experience of them like you did to, like you said, you looked at ancestry, like you could have kind of conceptually known he was out there and that he conceptually might be willing to help you. And what I want to say for those of you listening is you all have these ancestors, they are cheering so hard for you. Lou, can you talk a little bit about maybe some things you might have done differently or felt differently? Because now you knew you had this person from the, you know, from this ancestor that was sort of, you know, had an opinion?
16:06
I guess, yeah, he was like, a scary, scary guy, like a total hard ass had 13 kids. And the interesting thing is, it wasn’t until you know, me and my brother and you know, the grandkids came along, finally softened him up. But once you sort of opened me up to that, I would, I would basically say, What would lucido do my grandfather’s name was lucido and I’m the American version of that named after him and my dad so. So I look back and say, like, Oh, this guy grew up you got through the Depression with 13 kids and you know, what would so he’s sort of like my heart as Saint like, Okay, this guy’s you know, the sort of tough guy but underneath is really a softy. So that just helps me with a different perspective on how to look at things and also helps me to not panic because I when I realized, Oh, my God, I had a terrible may or whatever, I made half as much as I did last month, I think back to like, you know, what, he got through a lot worse shit than I did with a lot of kids and, and turned out, okay, so I don’t know, I’m just constantly amazed, the more I learned about him, because he passed away when I was maybe 10 years old. So it’s almost been able to, like, Oh, I get to reconnect and, and learn from his experience. And, you know, just the whole thing is just opened up a whole new world of stuff, writing and videos and creativity. And I mean, it’s just almost like, Oh my God, I’ve got a whole new world here of things to explore.
17:30
And you’re so already so amazing at like, for your clients, seeing for them, what’s possible for them with video and like really like way showing in that way already. That just like amazes me that that could even grow more and because you just are such a powerhouse where that is concerned. Are there any things you do differently now in your work and the way that you work with clients or the way you work with your even family or personal
18:00
brand, I mean, I’m, I’m fiercely loyal to them. And you know, just that’s the whole the one trait that really came from that family in that Italian background is there’s loyalty. And I now I do a little thing, like I’ve gotten, you know, a whole different kind of side of my business for writing and speaking that’s about loyalty and the Godfather, and all these lessons from you know, sort of from Italy in the mafia, but not necessarily all violent stuff. It’s really more about honor and loyalty and integrity. So I just tried to bring that now more than ever to everything that I do. And it’s also given me an opportunity to basically be a little bit more selfish in terms of like, this year, I went to Italy for three weeks and just go and you guys deal with it, you know, so So
18:47
I love that you just brought that up because that was the next place I wanted to go because I have talked here about Ireland calling its children home. Because I am you know, that’s where my ancestors are from. And people can be called back to a country not just because your your blood, your DNA ancestors were from there. But you know, it could be past life stuff. For you, though, I see. You’re the most alive when you’re back in Italy, or thinking about Italy, at least that’s my observation of you over the years.
19:18
A few times, and the first time I went like was with my whole family and the kids were little and I’m like, oh my god, I just feel so at home and so at ease here like I really thought of me is just there and then that’s why I would start to do retreats and bring other people there and I don’t know, I just felt like there’s nothing I I would never do a retreat like in New York City or in Boston because it’s just too scary for me. Like I’m an introvert. I don’t want the responsibility. But if I say okay, we’re gonna go rent a villa. I’m gonna bring 10 people over there and keep them happy and engaged and and learning stuff for a week then that’s totally fine because it’s Italy
19:55
and I’m gonna put some words in your mouth you can push back on my what’s not you but don’t you think maybe it’s because Italy is your is your real home, like it’s your blood home. So then you have almost the support of your motherland when you’re,
20:13
like, superpower. Like, you know, if Superman’s and wherever he comes from, it’s like, you know, I’m a lot stronger and more confident and sort of almost invincible there. And I, I kind of joke that like, I don’t know if I was a gladiator or Roman, whatever, in a past life, but there’s something about walking on that ground. That just connects me to everything.
20:36
I love that. So, you know, one of the big things I want you to help our audience with is, you know, for someone that feels like they’re the more cynical person when it comes to creating space for magic, whether it’s resting or connecting to your, you know, your spirit guides, are your, your ancestors, or even trusting that there is a force that is not your human effort. That’s helping you. What advice would you give people that feel like they’re still kind of stuck in their doubt?
21:12
Well, I mean, we always say, like, in receiving school, trust the process, right? You have to give yourself up to that, and open your mind to that, and some for somebody that was closed minded and cynical, and, you know, I love sarcasm, and biting wit and all that kind of thing. So I had to just bite my tongue and just, you know, open yourself up to the possibilities, you know, just believe it. And I was so ingrained, you know, what, like I said, my, my parents, were, you know, came from the Depression era, and they would just work hard, work hard, work hard, work hard. And it’s like, well, you know, and they were almost a little bit like, society is plotting against us, you know, everybody’s against us. And I just thought, like, skipping a generation and going to my grandfather, it’s like, well, what if, what, if everything is actually conspiring for you, instead of against to assume that, you know, there’s somebody out there looking over you and looking after you, and everything’s gonna be okay. Ah,
22:07
I love that. I love that Lou,
22:10
there must be the opposite, whatever the opposite word is, you know, of conspiracy. It’s like, okay, well, there’s a conspiracy of goodness, happening for you to
22:20
that is awesome. So let’s switch gears a little, because one of the things I’m curious if this is something you have now, a better awareness of seeing this kind of work, or maybe you just have insight period is, so a lot of the work you do is really helping thought leaders, entrepreneurs become more visible via the medium of video? I mean, when is that a fair assessment?
22:47
It’s the way I see it is sort of like, I know, a lot of my clients are the best kept secret in their niche, and I don’t want them to be they don’t want them to be the best kept secret anymore.
22:57
Yeah. And do you think that part of that is the way we grow up all of us, it’s still connected to this receiving piece of you have to be willing to be seen? Yeah. And see, like, sort of receive what comes with that the good and the bad, right? Because receiving school, we talk about the good and the bad. And I’m curious if as you now, like, through the lens of that, if we’re working with your clients, if you’re starting to notice anything that’s shifted, maybe because of the pandemic, maybe because of because I really do think values have changed somewhat. Yeah.
23:38
And the other thing of the pandemic is, like, you know, in basically the span of, I don’t know, 24 hours, we had to all go from in person to online, and video and zoom, and everything else became much, much more important. I mean, Zoom meetings went up by like, 8,000%, or some crazy thing. And that was not necessarily a bad thing for me, because I, some of what I teach is for people to have confidence on camera and just to embrace the medium, and embracing the medium of like, oh my god, I’m going to talk to a little green light on a camera person on a screen that talks about receiving and opening yourself up to something you really have to trust the process when it comes to video.
24:14
Yeah, yeah. And what’s your best advice? Because I think just because of the pandemic, a lot of people who you know, are outside that entrepreneur space or that thought leader space where they’re sort of, they sort of like, kind of, I don’t know, I think when you’re an entrepreneur, it’s very hard to step into that space without at least understanding a little bit. You have to be on some kind of stage. Like even it was just the stage of your website. But I think way beyond that lots of people had to embrace video just for the reasons you said. What would you offer as advice to be able to kind of settle into that media Are
25:01
it’s like a muscle like you know, same with receiving school I have to stop to actually work my receiving muscle I have to work my openness muscles like, Okay, well you bet you got to work you put yourself out there muscle, your video muscle, whether it’s podcasts or videos or stages or whatever it may be, it’s like, we’re not going back to the old way, for better or worse. So we really have to embrace and take on this new way of engaging and communicating because even if we, you know, even if the pandemic totally goes away, which who knows, whatever, well, we’re not going back, you know, we’re not going back to that way. Like you said, it’s been a societal shift. And in some ways, good because like, Okay, now we have to learn how to engage over the internet, engage online, engage with the video, and we’re not, you know, you don’t have to be Kim Kardashian to be on screen all the time. Thank God. Yes.
25:58
G for that one. So, if you had a magic wand, what do you wish for everyone that is faced with having a video presence like me, the people that really resist it? What would you wish,
26:12
it’s like, don’t die with that book, or that message? Inside, you know, you have an obligation almost, to get that out into the world. And, you know, if before it’s like, okay, well, I can go on a stage and, and 100 people in the audience can see it. Now you can go on YouTube, and 100,000 people can see it, and you don’t have to leave your office. So it’s an enormous opportunity. I mean, I we grew up or I grew up, I’m way older than you, when it was when three television networks controlled everything that you saw, and heard. And now even you know, with the advent of cable, and I worked in that whole business, it’s like, you’re a TV network, you have more reach, than you know, any big broadcast or a CNN or whatever, you can reach hundreds of 1000s of people on video and online.
27:00
And there’s a couple of things I want to comment on. One was just sort of like something that float what you were just saying, when I was people, like well ask like, Oh, why do you leave for me Corporate Banking, and I have a story that really is the core of it. But you’ve just reminded me something, which is, I was an English major. So every once in a while, I would keep re stepping into like, you know, what would an English major, right, you know what, I pull out some work. And so I was reading Thoreau at the time, and I read a quote, which Iater think I’ve heard that was not should not be attributed to Thoreau, but it was most men lead lives of quiet desperation, go to the ground with the song still in them. And that really hearing that was like, kind of what made me leave banking. That just broke my heart. And what you just said feels like that a little bit is that, yeah, there’s this, you’re kind of got this medium between you and the rest of the world. But it’s just like, if you can kind of shift your relationship to it.
28:05
Like this poll thing. It’s, you know, resistance versus acceptance, like you do and receiving school, it’s like, well, you just, you know, open yourself up to it. And I mean, the one good thing about the pandemic is that, you know, we all had to just basically go online and figure out how to do this, you know, and I know, for women, it’s harder than men. It’s like, Oh, my God, I’m having a bad hair day. It’s like, nobody cares. They just want, they need your message. They need your expertise, and don’t deprive them of that.
28:34
So now I’m going to shift gears on you a little bit and give you like, sort of the counter of that the counter concern I have as a my kids are younger than yours. Yeah. Which I see with my daughter and her friends who tend to have an activist nature about themselves. The fact that they can flip on their phone, I was gonna say, flip open their phone, but nobody flips open their phone anymore. Patti that that? Yeah, so the early 2000s have called they want their phone back. But now that they have that, that they have, you know, Greta Thunberg says they’re sort of aspirational mentors, you know, people to look up to, as opposed to someone much older than them. I think they put a lot of pressure on themselves, to be present in video and be on like, sharing their thoughts. And the thing I tell them is, there’s going to be a time for that. Like, you got to figure out who you are first before you start trying to influence the world. Right. Do you have any thoughts on what you see out there with like, younger people? And
29:41
yeah, it’s just double edged sword for sure. Because, you know, they do have the reach, which can kind of cut either way, but I know with with my kids, like my daughter, you know, like, shouldn’t have to approve a photo before we put her on Instagram or something, you know. And I’m like, you know, and I even fall into that too. It’s like I want my real life to be as good as my Facebook life, you know. So it’s something to be cautious of. But I think that they’re savvy enough having grown up with a phone in their hand, that they’re going to be able to navigate it all. And I think that the pluses outweigh the minuses because you do have somebody like, it’s like, you know, I don’t I don’t want to get too much into politics, but it’s like, okay, if this country is going to shit, the only thing that’s gonna save it is a bunch of 18 year olds with iPhones. Yeah,
30:26
yeah, you’re right. You’re right about that. So now, I know you have awesome free resources out there. And before we go any further, I do want to say if you’re listening, and you would like to be like I was, where I found Lou very early, and you can, you are interested in getting resources. In stepping into your video presence, I highly recommend you follow Him. And if you go to pattylennon.com/louvideo. So l o u VI, D, E O, we’re gonna put the link in the show notes. You will get connected with Lou and an awesome free resource, Lou, can you just describe what they are going to get? Because
31:07
most folks just don’t know where to start with video, or they’re intimidated by it or like, Oh my God, I’ve gotta have this or that. And I just have a plan or that’s basically like a one sheet. And like, No, you don’t have to do 100 things, you do these four things. And they’re really simple. And once you understand how to do it, it’s gonna be like second nature. So it just basically helps you get started with video.
31:30
I love that I think up until about two years ago, dirt like while we were in isolation, I was like really doing a lot of cleansing of like paper files, because Oh, my God who keeps paper files anymore, Patty does. And I still had that original PDF that I got from you remember that said, like your five step process to setting up your own personal video studio. And like, I had held on to that because I, I would copy it and people and
31:59
follow that. It will change. But the the idea of connecting is really what it is at its core. So don’t even worry about the technology just worry about making connections.
32:09
Yes, yeah. And to that point, I mean, when you think about it, you like you put this free offer out into the world that I had gotten. And you know, I didn’t know you. Personally, I didn’t meet you for a couple of years. But you always stay top of mind, because you had given me this super clear, easy, simple help, in a world that felt so overwhelming. And then, you know, so much has come from our relationship since then. So I am so grateful for you.
32:41
Thank you, I appreciate it. And yeah, that’s the whole thing. It’s just about and I thought the same thing when I started like, oh, there are other people doing this, what do I possibly have to offer that hasn’t been offered already? And I’m like, Well, I can put my spin on it. And I can do the cynical sarcastic version, or whatever. So yeah, no matter what your message is, you know, you’ve got a point of view, so share it.
33:02
I love that. Well. Definitely, if you have a business if you’re looking to influence people on video via the video medium, go to pattylennon.com/louvideo and any last words of wisdom on anything we talked about today, though, oh my gosh,
33:19
there’s so much to unpack. I think it’s really just like I said, I keep coming back to trust the process, whether it’s receiving school or connecting with your spirit guides, and even the fact that I never would have said the word spirit and guide ever in a conversation if I met you. So, you know, you just gotta kind of trust basically.
33:40
I love it. I love it. Well, thank you so much for being here with us. Lou. I adore you everyone listening, go check Lou out. He is someone you should know, period. Just follow him in the world because he has his own voice that is so unique. I won’t go into some of the stronger parts of Lou’s voice but he has a strong opinion and you will know what it is. When you follow him. Where would you like people to follow you?
34:07
Lou Bortoe on Facebook, Twitter, LinkedIn, all the socials and LouBortone.com
34:13
I love it. All right, everyone. Have a wonderful week make space for magic and Lou I adore you. Thank you. Thank you, Patti. Hey, thanks for listening. If you know someone who needs to hear this message, please share this episode with them. And if you’re feeling really generous, I’d love for you to leave us a review at your favorite podcast app. It helps us reach many more people and it fills my heart with so much joy. When I hear what you have to say about what I’ve shared. I’m cheering for your success. Have an amazing day. And don’t forget, always create space for magic.
35:03
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