Last week I shared the key to making more money. It boils down to one thing – having more sales conversations.
It wasn’t until I hired a business coach that was able to mentor me in sales that I started to truly love sales.
Sales became easier when I understood how to execute a sales conversation. But that never would have happened if I hadn’t invested in a coach.
I have now invested in many, many coaches. Most of them have been fantastic and helped me grow my business to what it is today. Some …not so much. But even the not-so-good coaches taught me valuable lessons, the most important of which is how to find and hire a great coach.
I want you to have this knowledge also so you can find the right coach for each and every step along your path so here is what I’ve learned after investing thousands and thousands of dollars in the right and wrong coaches:
1. Hire someone who has already achieved what you want to accomplish.
Oooo this is a big one. Actions speak louder than words. If you want to launch a 5 figure-coaching program, make sure your coach has already done that. If you want to build a speaking career, make sure your coach has done that. If you want to get better at sales make sure your coach made her sales process with you feel authentic and real.
2. Hire a coach or buy a training program only when it specifically meets a need you are looking to have addressed.
I once bought a blogging course because the marketing copy made me feel like a great blog would solve all my problems. As I read the sales page for that blogging course I started to believe I wouldn’t even need to have sales conversations if I had a great blog.
I hadn’t been looking for a blogging course. I was actually looking for someone to help me get more clients. The blogging course was great. But it didn’t get me more clients. Hiring a business coach got me more clients.
Most of us don’t have unlimited funds to invest in coaches and training. There are many great resources out there (like the blogging course I took) but when you are working within a budget be sure to focus on the resources you know you need.
3. Trust Your Gut
You have a wise intuitive voice inside of you. It won’t steer you wrong but you do need to learn to listen to it. Its possible that when you are making big investments for your business (like investing in a coach) it gets harder to hear that intuitive voice. If you think something may be wrong and you can’t tell if you are just afraid of investing or your gut is telling you not to invest in this particular coach find a way to sample their work.
This might mean taking a class with them. Asking for references. Securing a money back guarantee on their work if you are not satisfied.