Help People Get to Like You
Prior to launching, I looked for wildly successful campaigns and studied them carefully. In almost every case the Campaign Host was adored by some or many (and the size of that adoration directly related to the size of their funding).
One of my favorite campaigns was run by the creator of The Oatmeal, Matthew Inman. He raised $1.73 million. His site gets 5 million unique visitors per month. He is well liked and he shared his saucy theory on how to be well liked here.
Being likable isn’t something you can fake. Help others. Give them information or support. Do it over time. When you need it they’ll be there for you.
Become Part of the Crowdfunding EcoSystem
Spend time on crowdfunding sites like Indiegogo and Kickstarter. Get a feel for the energy of each site. Prior to launching my own campaign, I spent hours on these two sites. Soon I started to understand there was a rhythm, a pulse to successful campaigns. You can absorb wonderful information by emerging yourself in this sub-culture.
Create Good Crowdfunding Karma
I firmly believe what you put out in the world comes back to you and then some. While spending time amidst the crowdfunding ecosystem, begin to leave comments for the inhabitants. Crowdfunding can be a lonely space even for the most successful funder. If you’ve set your campaign up well you’ve likely made yourself vulnerable in the process.
Help a crowdfunder out by letting her know she’s been seen. Or throwing a few dollars at a campaign you like. If you don’t believe in Karma, consider it your good deed for the day.
But if you do believe in Karma…. Holy moly will YOU be setting yourself up for success!